Both male and female participants perceived bare-faced women as more efficient leaders
In disappointing news, a recent study has revealed that women who wear makeup in the workplace are less likely to be perceived as good leaders in comparison to bare-faced colleagues.
Researchers, Esther James and Shauny Jenkins from the Abertay University in Dundee, conducted the experiment which required participants to analyse sixteen pairs of images, one depicting a woman donning makeup and the other without.
Respondents were then asked to assess which one they perceived to be a greater leader. And results indicated, that the majority of both male and female participants viewed women wearing makeup in a less positive light.
According to a recent study, women who wear makeup are less likely to be perceived as worthy leaders in the workplace
Dr Christopher Watkins of Abertay’s Division of Psychology led the study and said,”This research follows previous work in this area, which suggests that wearing makeup enhances how dominant a woman looks.”
He continued: “While the previous findings suggest that we are inclined to show some deference to a woman with a good looking face, our new research suggests that make-up does not enhance a woman’s dominance by benefitting how we evaluate her in a leadership role.”
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