South Koreans Say: Work Less & More Love

South Korea’s health ministry, which is charged with boosting the nation’s low birthrate, is turning off the lights in its offices once a month to encourage staff to go home early and make more babies.

The ministry said in a statement Wednesday the switches will be flicked at 7.30 pm every third Wednesday in the month to “help staff get dedicated to childbirth and upbringing”.

Those with urgent duties will be exempt from the switch-off.

“Going home early may have no direct link to having more kids, but you cannot just completely rule out a possible link between them,” Choi Jin-Sun, who is in charge if the project at the ministry, told AFP.

Low birthrate is a pressing issue in this fast-ageing society.

South Korea’s birthrate — the average number of babies born during a woman’s lifetime — remained near the world’s lowest at 1.19 in 2008 and there are fears the population will begin shrinking within a decade.

“It won’t be too long before our children are burdened with supporting the elderly,” Health Minister Jeon Jae-Hee told the Korea Times newspaper.

“Korea may lose out in the global economic competition due to a lack of manpower. It is actually the most urgent and important issue the country is facing.”

Married staff at the ministry are not doing their bit, with an average of 1.63 children compared to the average of 1.82 among all civil servants. The ministry aims to increase the figure to 2.0 in two years.

The ministry has various other incentives, including cash gifts, for staff who produce more than two babies. Some local governments also run schemes or even matchmaking services to boost the birthrate.

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Pretty Women ‘anger more easily’

Attractive women may have the competitive edge by letting their temper flare more, research suggests.

Researchers found women who rated themselves as pretty displayed a war-like streak when fighting battles to get their own way.

The University of California interviewed 156 female students to gauge their temperament and how they handled conflict.

The findings appear in Proceedings of the National Academy of Sciences.

In the study, the women who believed they were good looking were more likely to respond angrily in disputes than those who rated themselves as less attractive.

Attractive women also had higher expectations of what they deserved.

Survival of the fittest

These were strategies that appeared to work because the same women were better at resolving situations in their favour.

When the researchers, led by Dr Aaron Sell, scrutinised the findings further, they found how attractive other people rated the women also tallied.

And so did hair colour – with blondes rated as more attractive than brunettes and redheads.

The researchers believe the findings have an evolutionary basis, ensuring that the “fittest” people mate and have offspring.

In men, they found a similar link but with physical strength rather than attractiveness per se.

Consultant psychologist Ingrid Collins, of The London Medical Centre, said the latest findings were interesting but should be interpreted with caution.

“This is a small study on a very limited sample group so it is not possible to generalise.”

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